It’s time to develop our skills and a solid social media plan that will meet readers on their social media platforms and bring them to your website, if you have one. If you don’t, that is ok! You are welcome here, because this course will focus on getting everyone up to speed and using social media platforms to meet readers where they are the most...on social media.

Aimed at photographers who already have experience shooting with manual camera controls, this class will allow students to “work with a pro.” Professional photojournalists Michael Caterina and Ike Lea will show you how to become a stronger visual storyteller while mastering your camera.

InDesign is the basic tool that journalists use to design various types of print publications. The purpose of this course is to familiarize students with Adobe InDesign and to instruct them in proper tools to create effective design conveying visual and verbal purpose. Trending graphic design and visual artistry will be emphasized. Students will be given access to a web-based version of InDesign for the duration of the course.

Interested in creating better videos? Producing better interviews? Telling better stories? Creating a newscast without a broadcast studio? Then the MIPA Broadcast Boot Camp is what you need. Every studio has changed how they do business due to the new social distancing regulations, and what they’ve found is that they can produce some extremely effective shows from home by getting better at some basics. Learn the tips from the 2019 Michigan film educator of year who can show you some of the techniques that will bring your videos to the next level and find out for yourself.

A great yearbook theme is more than a title for your book. It is the driving force that inspires new stories, and the vehicle to tell the same stories differently. It’s a historical marker of your school and community (and our world) this year. A great theme inspires design decisions that highlight storytelling and photos that tell stories in unique ways. A great theme will keep your staff engaged and energized all year, because it creates a cohesive focus and can be explored endlessly.