1. News Brief

  • Does not sacrifice accuracy for the sake of timeliness
  • Sharp, attention-getting lead that underscores news story importance
  • Uses inverted pyramid
  • Emphasizes news elements, i.e. timeliness, nearness, impact, and prominence
  • Avoids opinion unless properly attributed
  • Proper diction/grammar; use of third person

 

2. Breaking News Coverage

  • Reports as much of the who, what, where, when, why, and how as possible
  • Story is in the form of a short report to get out essential facts as soon as possible
  • Does not sacrifice accuracy for the sake of timeliness
  • Sharp, attention-getting lead that underscores news story importance
  • Uses inverted pyramid
  • Emphasizes news elements, i.e. timeliness, nearness, impact, and prominence
  • Avoids opinion unless properly attributed
  • Proper diction/grammar; use of third person

 
3. Follow-Up News Coverage

  • Expands upon breaking news coverage when more facts are available or a whole proper story can be written
  • Clarifies the news elements, i.e. timeliness, nearness, impact and prominence
  • Clarifies through research the background necessary to understand current news
  • Develops an understanding of the issues/problems through interviews with varied and balanced sources
  • Avoids personal opinion unless properly attributed
  • Sentences, paragraphs of varied length, written clearly, concisely and vividly
  • Effective use of facts/quotes from both primary and secondary sources
  • Proper diction/grammar; use of third person

 

4. Blog

  • Clearly takes the form of an analysis or opinion blog
  • Clarifies through research the background necessary to understand topic
  • Presents evidence/interpretation in logical sequence
  • Deals with specific issue: avoids preaching, rhetoric, and cliches
  • Shows sufficient thought and research
  • Sentences, paragraphs of varied length; written clearly, concisely, and vividly
  • Proper diction/grammar

 

5. Enhanced Story Package

  • Helps tell a traditional story using unique, interactive elements
  • Serves as a supplement to allow readers to explore data sets or other primary information in creative ways
  • While the enhanced elements do not tell the whole story on their own, readers can still understand them independently

 

6. Podcast (Audio)
Content:

  • Is there original content?
  • Is there a clear message or purpose?
  • Are there common production elements used for continuity?
  • Is the delivery and presentation professional and appropriate for the context?
  • Is there evidence of creativity in the script or production design?

Production / Audio Quality:

  • Is audio clear?
  • Does the voiceover compete with ambient sound or music?
  • Is the music appropriate for the subject matter?
  • Is the volume consistent?

 

7. Podcast (Video)
Content:

  • Is there original content?
  • Is there a clear message or purpose?
  • Are there common production elements used for continuity?
  • Is the delivery and presentation professional and appropriate for the context?
  • Is there evidence of creativity in the script or production design?

Production / Video Quality:

  • Is there obvious use of a tripod or is the video shaky? If no tripod was used, was it appropriate to shoot handheld?
  • Is the color consistent? Have the shots been white-balanced?
  • Are there different angles for a variety of shots? Are the shots framed well without cutting out important information?
  • Do the shots have good lighting?
  • Do shots “cross the line/axis”?

 

8. Photo Slideshow

  • Is there original content?
  • Is there a clear message or purpose?
  • Does the package stand on its own or add something relevant to a related story?
  • Is the delivery and presentation professional and appropriate for the context?
  • Are the slides presented in a creative way?

 

9. Photo Slideshow w/ Audio
Content:

  • Is there original content?
  • Is there a clear message or purpose?
  • Is there a strong relationship between the slides and audio?
  • Does the package stand on its own or add something relevant to a related story?
  • Is the delivery and presentation professional and appropriate for the context?
  • Are the slides presented in a creative way?

Production / Audio Quality:

  • Is audio clear?
  • Does the voiceover compete with ambient sound or music?
  • Is the music appropriate for the subject matter?
  • Is the volume consistent?

 
10. Interactive Graphic

  • Helps tell a traditional story using interactive graphics
  • Serves as a supplement to allow readers to explore data sets or other primary information in creative ways
  • The enhanced graphic may or may not tell the whole story on its own, and readers can still understand it independently