Social Media Journalism at the MIPA Summer Journalism Online Workshop

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Social Media Journalism

About this class

Let’s face it: Social media is an essential part of the work that we do as journalists. It’s time to develop our skills and a solid social media plan that will meet readers on their social media platforms and bring them to your website, if you have one. If you don’t, that is ok! You are welcome here, because this course will focus on getting everyone up to speed and using social media platforms to meet readers where they are the most…on social media. We will focus on creating powerful journalism on Instagram, developing Twitter handles that serve our readers and tweets that engage them, and using Facebook to meet the middle-aged readers where they are, because we need them! Come and develop your social media skills and create a social media plan that you can bring back to your staff. [/vc_column_text][vc_column_text]

Instructor

Tracy Anderson Tracy Anderson advises The Communicator magazine and website at Ann Arbor Community High School. The publications have received Spartan awards from MIPA, Pacemakers from NSPA, Story of the Year from NSPA, Design of the Year from NSPA, and numerous other awards. Anderson was selected to participate in the Reynold’s Institute at the Cronkite School of Journalism in Phoenix. She is also the recipient of a Golden Pen Award. She can’t wait to work with MIPA journalists and help them develop websites that engage their readers. Her goal is to get her workshop participants ready for the new school year with a vibrant, relevant website and social media plan in place.[/vc_column_text][vc_column_text]

Schedule

• Session 2: July 20-31, 2020
• Daily schedule (subject to change):
  • Live instruction: 10 a.m. to noon EDT
  • Office hours to meet with instructor: Afternoons
  • Independent time needed to complete assignments
• Last day to register: Friday, July 17

This online summer workshop course runs two weeks. Expect to meet with the instructor each weekday for LIVE instruction. Instructors will also be available to meet with small groups of students during daily office hours. You also will have a daily activity to complete independently and will receive feedback on all assignments. In addition, MIPA will host opportunities throughout July where participants can connect with each other via speakers, virtual trivia events, a talent show, our workshop awards program and more. We can’t wait to have you join our summer workshop! Participants will receive a welcome packet with a full schedule and information on accessing our online platform prior to the start of their course.[/vc_column_text][vc_column_text]

Supplies & equipment

• PC or Mac desktop or laptop, Chromebook or tablet on which you can write, edit and participate in online activities, including video conference class meetings
• Google/Gmail account to use Google Classroom, Docs and other services
• Internet access
• Smartphone
• Good attitude, desire to learn, ability to have fun

We’re sorry, but MIPA is unable to provide equipment or Internet service access to participants.[/vc_column_text][vc_column_text]

Special needs & accommodations

MIPA is committed to providing equal opportunity for participation in all programs, services and activities. Accommodations for persons with disabilities may be requested by contacting Jeremy Steele, MIPA executive director, at 517-353-6761 or mipa@msu.edu at least 10 business days prior to the start of our program so that we have time to make necessary arrangements. Requests received after this date will be honored whenever possible.[/vc_column_text][vc_column_text]return to the workshop main page

Register for this program

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_message message_box_color=”alert-success” icon_fontawesome=””]A nonrefundable deposit of $40 is due at the time of registration to hold a spot in one of our classes. Registrations after June 10 are subject to a $30 late registration charge and are only available if seats remain in a course. The registration system closes for this course at 11:59 p.m. July 19. Participants will receive an email with information about how to access the online course. Students will not be allowed to participate in workshop activities until all fees are paid in full.[/vc_message][vc_column_text]

If you wish to only pay the deposit at this time …

1. Select a ticket below. As you checkout, you must choose “Check payments” or “Request an Invoice/Pay via Purchase Order” as your payment method. Complete the checkout.
2. You will receive an email confirmation.
3. Go to https://mipamsu.org/payment to pay the deposit or to make any additional payments.

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If you have raised money via SponsorMe …

1. Select a ticket below. As you checkout, choose”Request an Invoice/Pay via Purchase Order” as your payment method. Complete the checkout.
2. You will receive an email confirmation.
3. Our staff will review your order and will apply money raised via SponsorMe, our fundraising platform. We will provide occasional updates of any remaining balance due.
4. Go to https://mipamsu.org/payment to make any additional payments.

[/vc_column_text][vc_message icon_fontawesome=””]Refund Policy: We will give full refunds until July 1, minus a $40 nonrefundable deposit. After July 1, refunds of 50 percent are available if cancellations are received at least 24 hours prior to the first meeting of the course. If for some reason you cannot come to the workshop, you may transfer your registration to another person.[/vc_message][/vc_column][/vc_row]